General Mills Snack by S'well® Cereal Snack Bowl Offer

Free Snack by S'well® Cereal Snack Bowl Offer when you purchase any three (3) participating cereal products.

General Mills Snack by S'well® Cereal Snack Bowl Offer (the “Snack Bowl Offer”) is sponsored by General Mills Canada Corporation (the “Sponsor). Offer begins on Monday, April 3, 2023 at 12:00:00 a.m. Eastern Time (ET) and ends Thursday, August 31, 2023 at 11:59:59 p.m. ET. (the “Offer Period”). Snack Bowl Offer is open to all residents of Canada. Snack Bowls are subject to availability, and Sponsor reserves the right to substitute a different Snack Bowl than the one selected if supplies have run out. Snack Bowls may not be returned or exchanged. Offer has no cash value. Offer is limited to a maximum of four (4) Snack Bowls per person or household. Sponsor is not responsible for any lost, stolen, misdirected or damaged shipments. Available for Canadian shipping addresses only. Allow up to 10 weeks for delivery by Canada Post parcel delivery.

Snack Bowl Offer Description: Buy any three (3) participating cereal products in one (1) transaction on a single receipt, snap a photo of the receipt, and upload to by August 31, 2023 to receive one (1) Snack Bowl Offer

Snack Bowl Offer availability:
Ten thousand (10,000) Cheerios™ Snack Bowls;
Ten thousand (10,000) Cinnamon Toast Crunch™ Snack Bowls;
Five thousand (5,000) Lucky Charms™ Snack Bowls.

One (1) Snack Bowl Offer per validated Receipt. Only twenty-five thousand (25,000) Snack Bowl Offers available. The first twenty-thousand (25,000) uploaded and validated receipts from a store in Canada received will be fulfilled. Limited time offer. While supplies last.


1. Purchase any three (3) participating cereal products listed below (the “Participating Products”), in one (1) transaction on one (1) store receipt (the “Receipt”), during the Offer Period. Only one (1) entry per valid Receipt permitted regardless of number of Participating Products on that single Receipt.

Participating Products are subject to availability and defined below:

Participating Products:

UPC Cereal Products
65633-13465 Yellow Box Cheerios 570 g
65633-13414 Honey Nut Cheerios 725 g
65633-13415 Multi Grain Cheerios 585 g
65633-13434 Lucky Charms 526 g
65633-13442 Cinnamon Toast Crunch 591 g

2. Redeem your Snack Bowl Offer by uploading your Receipt via the Internet at (the “Offer Website”) and follow the link to the Snack Bowl Offer registration web page.

3. Complete the registration form on the Offer Website by filling in your name, mailing address with postal code, email address, telephone number, select the snack bowl offer and provide a photo or photos of the Receipt, clearly showing the store name and address, the date and time of transaction, and any three (3) Participating Products as outlined above in a single transaction purchased during Offer Period.

4. On the registration page, select your choice of Snack Bowl and then click on the “Submit” button. The selected Snack Bowl Offer will be released once your submission has been reviewed to make sure it includes a store receipt image that contains any three (3) Participating Products outlined above in a single transaction purchased during Offer Period, and that it’s the first and only time you submitted the Receipt during the Offer Period. Allow up to 72 hours for processing. Administrator’s computer is the official time keeping device for the Offer. Online submissions must be received by 11:59 p.m. (ET) on Thursday, August 31, 2023.

5. Upon successful Receipt validation, you will receive an email confirming your submission and whether it’s been approved or rejected. If approved, you will receive a confirmation email with your Snack Bowl Offer selection and shipping address you supplied. Sponsor reserves the right to substitute a different Snack Bowl than the one selected if supplies run out. For clarity, once 25,000 Snack Bowls have been redeemed, there will no longer be any Snack Bowls available. If rejected, you will get an email that will clearly state the reason for its rejection. The reasons for submission rejections include, but are not limited to: (a) fails to pass anti-fraud detection system; (b) is unauthorized, fake, not from a participating store or has been illegitimately obtained; (c) contains any messages, or other markings not recognized by the administrator; (d) is illegible, unreadable, not in focus or blank; (e) has been previously used; (f) does not include the Participating Products, the correct number of Participating Products or is not during the Offer Period; or (g) is incorrectly or incompletely entered or submitted.

6. By participating in the Snack Bowl Offer and/or voluntarily providing his/her personal information, each entrant consents and agrees to the collection, use and disclosure of the entrant’s personal information by the promotion administrator for the purpose of administering the promotion and fulfilling the Snack Bowl Offer. The entrant’s personal information will only be used for purposes of Snack Bowl Offer administration and fulfillment by the Snack Bowl Offer administrator, and for no other purpose, and will not be disclosed by Snack Bowl Offer administrator to any third party except as is necessary for the above stated purposes.

7. By participating in this Offer, entrants agree that the Sponsor shall not be responsible or liable for any losses or injuries of any kind resulting from participating in the Offer or acceptance, possession and/or use or misuse of the Snack Bowl(s), or any part thereof, and agree to release, discharge and hold harmless the Sponsor, and its respective officers, directors, parent companies, subsidiaries, affiliates, related companies, advertising and promotional agencies, (collectively, the “Releasees”) from all claims or damages arising out of entrant’s participation in the Offer and/or acceptance, use or misuse of the Snack Bowl(s), or any part thereof.

8. This Snack Bowl Offer may not be published on any website or elsewhere without written permission of General Mills Canada Corporation. All rights are reserved. Unauthorized use or copy of any copyrighted material or trademarks without the express written consent of its owner is strictly prohibited. Consumers must have the necessary equipment and high-speed internet access in order to redeem the Snack Bowl Offer, not all mobile devices are supported; consumers may only participate in the Snack Bowl Offer if they are using a supported device. Only Participating Products will be eligible for the Snack Bowl Offer. This Snack Bowl Offer is void where taxed, regulated or prohibited. Requests from outside the stated area or from groups or organizations will not be honoured or returned. General Mills Canada Corporation is not responsible for late, lost or misdirected parcels. Fraudulent requests could result in prosecution under federal email fraud statutes.